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Money for Nothing?
What would you do if I asked you for $5 to help me fund a creative idea? If you were a friend or family member you might hesitate, but you’d probably do it. What if I were a stranger? How many people...
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How to Win At Fantasy Football (And Business)
Moneyball comes out September 23. If you haven’t read the book by now, you have roughly two weeks, so get cracking. The book, a must read for brand managers and sports fans alike, examines the story...
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Loyalty Program Lessons from a Niche Bar
As I was paying for my coffee, I reached for my loyalty card. The cashier punched out the number 2. On my 10th drink, I would get a free coffee. This experience is forgettable, and the payoff is 2...
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Ad Campaigns Are Dead?
A lot of bold claims are being made about how increased consumer control, technology amplified word-of-mouth and reduced advertiser power over messaging are leading to the rapid death of the ad...
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How CPG Brands Can Grasp Today’s Consumer
Consumers are doing more research on everyday consumer packaged goods than ever before. It use to be that people would spend significant amounts of time researching expensive purchases like housing,...
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Coca-Cola Launches Mobile Payment System
Coca-Cola recently partnered with Google to test out the latest innovation in mobile payments: Google Wallet. This latest partnership allows users with an NFC-enabled Google Android phone make...
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YouTube Storefront Creates New Opportunities for Artists and Brands
So much of digital development is about reducing the friction between intention and action. Which is why we’re excited to see YouTube introduce new features for musicians. Through a series of...
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Plan for Buzz: The McRib Complex
A new wave of quick service and casual dining restaurants are rethinking product marketing by planning for word of mouth. This stems from “product innovation,” or as I will call it, “Absurd Culinary...
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It’s Not Just the Fans, It’s their Friends Too
As you might be aware, Facebook overhauled their Insights reporting. The update not only freshens up the interface, but also introduces an entirely new set of metrics for analysts to digest. Notably,...
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Your Mobile Marketing Budget – Justified
Brands like Coca-Cola, Starbucks, Pepsi-Co have made great strides in mobile marketing. But most brands still underestimate its value. If you’re looking for a solid argument about why you need to...
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